Mind Maps are the ultimate thinking tool to unlock you and your staff's brainpower; representing information and ideas in a non-linear manner brings clarity, improves recall and aids prioritisation. If you have lost sight of your organisational goals, or your bigger business picture has become blurred, Mind Maps will provide an overview of the situation that brings clarity and potential to the forefront.
By using Mind Maps, major blue chip companies such as Boeing and BP have already found that they can make huge savings - in some cases cutting as much as 80 per cent of their overall expenditure. In addition to increasing the speed and efficiency of planning, Mind Maps overcome the usual memory-loss curve, whereby 80 per cent of the detail you have learnt is forgotten within 24 hours. Reviewing Mind Maps at regular intervals ensures that everything learned is both retained and utilised by your brain.
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Here are many varied reasons Mindmapping is so effective.
Students perceived Mind Mapping as a fun, interesting and motivating approach to learning. Several students attributed the fun aspect to the opportunity to be creative when creating Mind Maps through lots of choice in colour, symbols, key words and design.
Mind Mapping has been shown to increase student confidence and sense of skill in mastering assigned materials.
A study by The Wharton School proved the benefits of utilising visual elements in presentations and tightly integrating them with words. Presenters who used visual language were perceived by the audience as more effective – they were clearer, more concise, more interesting, more professional, more credible and better prepared.
Research shows that the brain likes to work on the basis of association and it will connect every idea, memory or piece of information to tens, hundreds and even thousands of other ideas and concepts.
Executives prefer to work with Mind Maps in teams. This allowed them to develop synergistic interaction, assemble collective knowledge and work with a group minded attitude. The flow of communications between group members also contributed to the creative process.
A study found that Mind Mapping improved the long-term memory of factual information in medical students by 10%. They reported that “Mind Maps provide an effective study technique when applied to written material” and are likely to “encourage a deeper level of processing” for better memory formation.
The study found that by gathering and highlighting key branches within a boundary, such as a highlight cloud, you’re using a memory technique known as chunking. Our short-term memory is on average only capable of storing seven items of information and chunking can help us use this storage space more effectively.
Its flexibility also means that it possesses several uses in the classroom. Using Mind Mapping software in the classroom is a successful way to support student’s exploration and presentation of ideas.
A study proved that Mind Mapping software offers a powerful approach for improving the ability of students to generate, visualise and organise ideas. The students involved reported that the Mind Mapping tool encouraged creative thinking and they became faster at generating and organising ideas for their writing.
A study by a leading University found Mind Mapping to be a useful technique for helping executives plan and structure their projects and goals more effectively. Executuves were able to improve the structure, coherence and, consequently, the quality of their written work and were able to draw value from the technique for managing practical work.
Mind Maps result in enhanced thinking skills including critical thinking, whole-brain thinking and comprehensive thinking. They bring together your left brain (words, logic, numbers, linearity) and right brain skills (curves, colour, rhythm, images, space) making your brain’s performance more synergetic. This means that each cortical skill enhances the performance of other areas so that the brain is working at its optimum.