The fastest way to drive traffic to your website is through pay-per-click (PPC) advertising. PPC advertising will give your business the ability to target specific keyword searches on popular search engines without having to wait for your site to achieve natural search engine rankings. One of the best features of PPC advertising is that you can set ANY monthly budget that you want and you only pay if your advertisements are clicked.
Did you ever notice the "Sponsored Listings" on the top and right hand side of your search? These are all highly targeted advertisements based on your search phrase, location and even certain demographics that search engines collect from you. The advertiser doesn’t pay for the ad until you click on it.
Starting a PPC account is fairly easy, but without careful planning your Return On Investment (ROI) will not be optimal. We have the experience to help make the most of your marketing dollars and can help you determine the best keyword phrases, demographics, advertisement text and more to help drive quality traffic to your website. The more relevant your advertisement is to the user's search, the less you will pay, and the higher your return on investment will be. Let us get Your Adwords Account Setup For Success
Setting up your Adwords (or other PPC) campaigns takes skill. First we research and carefully choose the right keywords to advertise on. A user’s search intent must match your marketing goals. We must know how to market your business and your services with precision. These keywords are then meticulously organized into campaigns and ad groups to maximize your clicks at the lowest possible price.
For each ad group, we write headlines and ad copy that result in conversions. Your text ads can only contain 3 lines. Each line has a limited number of characters. There’s only a few seconds to engage and draw in potential visitors.
We use A/B multivariate testing to show the best ads more often. We also write and test new ads regularly to increase your click thru rate (CTR). And we take advantage of ad extensions like phone numbers, addresses, and secondary site links to increase traffic to your site.
We’ll mine your ongoing PPC data and metrics to find the best opportunities. This means expanding parts of your campaign when it helps generate more leads. Sometimes your campaign will shrink to eliminate non-relevant clicks or “bad” leads with negative keywords. Finding and adding new negative keywords on an ongoing basis helps get more “juice” from your budget.
All this takes a big initial push. Without it, your Adwords campaign might burn through your budget with no results.
Pay per click marketing can generate new business within minutes of setup. But if your campaign isn’t managed properly you can wind up spending a lot without getting good results.